As Hawkeye is about to shoot onto the big screen in a major way thanks to the movie The Avengers, writer Matt Fraction is getting ahold of the man under the comic-book archer's purple goggles.

Fraction, who penned new Iron Man and Thor series in recent summers pegged to their films, takes on the adventures of Clint Barton and his costumed alter ego in Marvel Comics' Hawkeye, an ongoing series beginning in August that reteams Fraction with his The Immortal Iron Fist artist, David Aja.

"You could do worse than have the biggest movie of the summer hype your book up for the world," Fraction says of The Avengers (in theaters May 4), which features Oscar-nominated actor Jeremy Renner as Hawkeye.