A few months back, I wrote that there are two traditional, companion conservative strategies for decades. One has been to take your opponent's best feature and try to turn it into a negative for them, while co-opting it as a positive for you. (I learned this years ago when a far-right friend would lambaste liberal views, while claiming that he was the "real" liberal.) The other, reverse strategy of this is that conservatives will take their own worst feature and try to paint it on others. (This is also known as the "I'm rubber, you're glue" scenario.)
We saw this latter over the weekend when one of Mitt Romney's top campaign advisors, Ed Gillespie, claimed with a straight face that "this president will say or do anything to keep the highest office in the land."
Okay, yes, that's bizarre, but then you do have to consider the source. Ed Gillespie is the same person who said on the same show that Mitt Romney had "retired retroactively" from Bain Capital. So, his "say anything" charge not only wasn't the most bizarre thing he's said during the campaign, it wasn't the most bizarre thing he said on the same program.
Then again, it's standard procedure with the Romney campaign. After all, another senior campaign advisor, Eric Fehrnstrom, famously said, "I think you hit a reset button for the fall campaign. Everything changes. It's almost like an Etch A Sketch. You can kind of shake it up, and we start all over again."