The 99, who personify the 99 attributes of Allah, are a creation of Teshkeel Comics in Kuwait, and will soon be appearing in a new mini-series collaborating with Justice League characters from DC comics.
The Kuwaiti comics, which sell about one million copies a year, are already popular in the Middle East with an animated film already commissioned. The first of several 99-based theme parks has already opened in Kuwait.
None of the characters pray or read the Koran, as they are meant to have equal appeal to children of all faiths. They do not wear disguises and unlike their DC counterparts, they are not outsiders with secret identities. They tend to be ordinary people who develop superhuman abilities after coming into contact with mystical gems.