Michelle Obama wowed Americans with an emotional speech at the Democratic National Convention that set the Twitterverse alight with gushing praise and boosted husband Barack Obama's social media standing as he makes his bid to stay in the White House.
Early TV viewing figures showed that the audience for the first lady's address in Charlotte, North Carolina, was about 11.1 million on the three U.S. free-to-air networks. That was in line with those who tuned in last week to hear Ann Romney speak about her husband, Republican presidential contender Mitt Romney.
Audience figures for cable news networks will be available later on Wednesday.
But in social media, reaction to Michelle Obama's speech was off the charts, and Twitter was packed with messages wondering (and hoping) whether she would one day run for the highest office in the land herself.
TV viewing figures showed that the audience for the first lady's Tuesday night address in Charlotte, North Carolina, was about 22 million across the three main cable TV and three free-to-air U.S. networks, according to Nielsen data.
The preliminary figure was about 1.5 million higher than the 20.5 million people who tuned into the 10 p.m. hour a week ago to hear Ann Romney speak about her husband, Mitt Romney, Obama's Republican challenger in the November 6 presidential election.