Official Press Release The John F. Kennedy Presidential Library and Museum today announced that it has unveiled a special new display of rare Superman artwork created by legendary comic book artist Al Plastino featuring President John F. Kennedy. The story, told in ten hand-drawn story boards, was written in collaboration with the Kennedy White House in an effort to promote the President's initiative encouraging physical fitness.
The never-before-displayed original artwork will be shown in the Library's museum through May 31, 2014. In 1963, the Kennedy White House launched a highly innovative marketing effort in collaboration with DC Comics (then called National Periodical Publications), the publisher of Superman, to create a story that would promote the President's Council on Physical Fitness. A hallmark of the Kennedy Administration, the Council established physical fitness curriculum for the country and initiated a national publicity campaign on the topic. In "Superman's Mission for President Kennedy" JFK calls upon Superman to help inspire the nation to exercise, eat better, and get stronger